Doing Good with Deposits

From Passive to Purposeful

The safest asset in a portfolio can also be the most powerful. Through KEEP, cash transforms from sitting quietly on the sidelines to driving measurable returns and positive change to communities throughout the United States.

The Most Overlooked Asset Class
in the Impact Space

There is more than $1.5 trillion USD allocated to impact strategies,
yet cash is often ignored.

“If it can start with cash where there is no risk and we know there is a 10 to 1 multiplier effect because we’re putting dollars into an impact network, it’s a very easy solution for us and one that all of our clients are open to and excited about.”

Mike Tiedemann, CEO, AlTi Tiedemann Global

How Impact Happens

KEEP deposits flow into our network of over 1,000 federally insured institutions, including community banks, Community Development Financial Institutions (CDFIs), Minority Depository Institutions (MDIs), and low-income designated credit unions. These institutions lend locally, creating ripple effects of economic, human, and resource impact across thousands of communities.

Click each dot for details on key impact areas:

* Source: ICBA. ** Source: CDFI Fund 2025.

Advisors managing mission-driven clients could unlock

$20+ Billion

in loans to underserved communities by redirecting just 1% of U.S. fiduciary cash into insured community institutions.

(Source: GIIN)

Why…

This Matters to Your Clients

Not all clients think about “impact” or doing good in the same way, but certain groups
have mission-based goals baked into their DNA:

KEEP can supplement giving and legacy strategies, activating cash reserves without altering philanthropic plans.

UHNW Families

Foundations, Endowments, Universities, Non-Profits

Idle cash immediately advances mission-driven programs.
Fully insured and liquid with competitive returns.
Integrates seamlessly into operating, reserve, or grantmaking accounts.

Mission-Aligned Corporate Clients

Board members, donors, and employees increasingly expect cash allocations to reflect corporate values.

Every Dollar Placed in KEEP Starts Working Immediately…

Funding small businesses, supporting family farms, schools, social programs,
and building community stability.

Did You Know?

84%

of investors are interested in impact investing, over half of which are HNW individuals*

98%

of current impact investors maintain or increase their amount invested in the next year**

Yet, Only…

32%

*Source: Morgan Stanley Sustainable Signals Report. **Source: Fidelity Charitable.

of investors said their advisors had mentioned impact to them**

Each dollar tells its own story and fuels the backbone of the American economy.

Supporting small businesses that employ neighbors and builds commerce
Funding farms that feed a nation
Backing families that build local neighborhoods into thriving communities
Strengthening institutions that power innovation nationwide

“As a Louisiana community bank serving the agricultural sector, managing liquidity through the seasonal ag cycle is essential. Short-term wholesale deposits give us timely, cost-effective funding during peak periods like planting and harvest, allowing us to meet customer demand without straining our balance sheet. StoneCastle’s flexibility helps us keep capital flowing to local growers and ag businesses—supporting our mission to serve Louisiana communities with strength and care.”

CFO, Caldwell Holding Company (Caldwell Bank & Trust)

Strengthening America, Dollar by Dollar

With KEEP, every deposit stays in the United States supporting families, farms, small businesses, and communities. Advisors can help their clients turn idle cash into a force for American growth and resilience, empowering local economies while delivering safety, liquidity, and performance.

No Other Cash Solution Does
What KEEP Does

No other RIA-focused cash solution combines up to $100MM in federal insurance, competitive yield, overnight liquidity, and a nationwide impact network.

No single bank, money fund, or treasury security can match it

… and we’re proud to offer it.

KEEP Doing Good With Deposits